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1. ÂÂÅÄÅÍÈÅ......................................................................................................1
2. ÊÎÌÌÅÐ×ÅÑÊÈÉ ÁÀÍÊ — È ÂÈÄÛ
ÁÀÍÊÎÂÑÊÈÕ ÎÏÅÐÀÖÈÉ.........................................................................2
3. ÏÐÈÍÖÈÏÛ ÄÅßÒÅËÜÍÎÑÒÈ
ÊÎÌÌÅÐ×ÅÑÊÈÕ ÁÀÍÊÎÂ.........................................................................9
4. ÔÓÍÊÖÈÉ ÊÎÌÌÅÐ×ÅÑÊÈÕ ÁÀÍÊÎÂ...................................................12
5. ÖÅÍÎÂÀß ÏÎËÈÒÈÊÀ ÔÈÐÌÛ È
ÌÅÒÎÄÛ ÎÏÐÅÄÅËÍÈß ÖÅÍ.....................................................................17
5.1. ÐÀÑ×ÅÒ ÖÅÍÛ ÏÎ ÌÅÒÎÄÓ
«ÑÐÅÄÍÈÅ ÈÇÄÅÐÆÊÈ+ÏÐÈÁÛËÜ»....................................................19
5.2. ÐÀÑ×ÅÒ ÖÅÍÛ ÍÀ ÎÑÍÎÂÅ ÀÍÀËÈÇÀ
ÁÅÇÓÁÛÒÎ×ÍÎÑÒÈ È ÎÁÅÑÏÅ×ÅÍÈß
ÖÅËÅÂÎÉ ÏÐÈÁÛËÈ..............................................................................19
5.3. ÓÑÒÀÍÎÂËÅÍÈÅ ÖÅÍÛ ÍÀ ÎÑÍÎÂÅ
ÎÙÓÙÀÅÌÎÉ ÖÅÍÍÎÑÒÈ ÒÎÂÀÐÀ.................................................20
5.4. ÓÑÒÀÍÎÂËÅÍÈÅ ÖÅÍÛ ÍÀ ÎÑÍÎÂÅ
ÓÐÎÂÍß ÒÅÊÓÙÈÕ ÖÅÍ.......................................................................20
5.5 ÓÑÒÀÍÎÂËÅÍÈÅ ÖÅÍÛ ÍÀ ÎÑÍÎÂÅ ÇÀÊÐÛÒÛÕ ÒÎÂÀÐÎÂ.......21
ÑÏÈÑÎÊ ËÈÒÅÐÀÒÓÐÛ...................................................................................22
ÏÐÈËÎÆÅÍÈÅ...................................................................................................23